Don’t Break The Chain – Jerry Seinfeld is Our Homeboy

Jan 16

Jan 16 Don’t Break The Chain – Jerry Seinfeld is Our Homeboy

What’s Jerry Seinfeld’s secret to continued success? A honkin’ big wall calendar! Every January, he hangs a year-at-a-glance calendar on his office wall. For every day that he writes, he marks a big phat “X”. The goal? Don’t Break the Chain.

Inspired by his method, we created our own monthly calendar from the STMT X Denmark Kit sketchbook and our collection of neon labels. I needed a system to force myself to slow down – time to flesh out new ideas, to form a coherent sentence out of a zillion loose thoughts. So for every day that I sit and write for 20 mins – I get to give the day a big ‘ol hug.

We designed our own calendar because… well, we like makin’ shit. It’s fun for us – we like using rad office supplies and trickin’ ‘em out however we want. But we know that ain’t everyone’s jam. Some people just want the tools ready to go.

Paper calendars and planners are super popular in Korea (despite everyone and their grandma having a smartphone!). Walk into any stationery store, any time of the year, and you’ll find entire sections dedicated to calendars. Korean students go through paper planners in an alarming rate. Each day is chock full with an endless list – from school, cram school (hagwon), and one-on-one tutoring, to homework, lessons, and tests.

Students aren’t the only people obsessing over calendars. Housekeeping calendars and calendar-style “cash books” are equally popular. Cash books document every penny earned and every penny spent with so much detail it makes any transaction seem like a BIG transaction – even if it’s only ₩1,000 (approx. $1) for dukbokki.

Of course, in a country with such a crush on all things calendars – we had to bring some home. Several options to chose from, all perfect for toting around. Which means if you want to test out Jerry’s method for yourself – whether you want to write every day, cook every day, photograph every day, be RAD every day – you have your calendar there, ready to mark with a big phat X.

Nab up a Korean calendar now. If you’re the DIY type, get yourself an STMT X Denmark Kit or download a calendar 2016 calendar we designed for y’all. Either way, you’re ready to get crackin’ and start your own chain.